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The Difference Between Traditional and Social Media Marketing

August 27, 2016


I sat on the sofa this morning during Saturday morning cartoons trying to explain Twitter to my 8-year-old son when he asked a good question. "Daddy," he asked, "Isn't Twitter a lot like broadcast but only on the Internet?" (Did I mention the kid is brilliant, loves all things related to computers and electronics and has to endure a marketing guy as a father?)

That's when it hit me.

The old days of traditional media saw marketers sending marketing messages out to a great many people in the hopes that the messages would resonate with the right group and cause them to take action of some sort. Sure there was targeting and market segmentation as much as could be achieved with the available media, but sending a broadcast message out was the way to reach your target audience. Kind of like carpet bombing in the right general area.

Unfortunately, in the process a lot of uninterested people also heard those messages and that is what gave marketing and advertising bad reputations.

The difference between traditional marketing and social media marketing (SMM) is this: Traditional marketing sent messages to an audience that contained people who just did not care about what was being offered.

Social media marketing, on the other hand, attempts to attract an interested audience through dialog and engagement first and then targets them with relevant marketing messages of interest to them.

Think of SMM like permission-based marketing except instead of people opting-in to your mailing list they actively follow what you have to say through networking sites like Twitter, Facebook, MySpace, blogs, YouTube and other sites that allow social interaction. Instead of uninterested parties opting-out of your mailing list they simply stop listening to you or stop following what you say.

It isn't rocket science but what remains is the same challenge for marketers: Find the right people who want to hear what you have to say and engage them in a conversation. The Internet just makes it a lot easier than it used to be.

For those marketers currently trying to attract as many Twitter followers as possible or as many social networking fans as possible please keep history in mind. When you try to build quantity instead of quality you are repeating the mistakes of marketing history and trying to turn a one-to-one medium into a broadcast medium that puts your message in front of many of the wrong people.



Provide value and give some of it away first and the right people will find you, follow you and be receptive to parting with their dollars to receive more of what you have to offer.

It really is just that simple.

Berita Hari Ini

Online Social Media – Your Own Business Messenger

August 26, 2016


By Mr. Alex Smith

Social media is not a new term for modern internet users. Almost everybody is using at least one of the popular social media tools for their social or business networking needs. Online social media comprises of some of the most popular online social networking tools like Facebook, YouTube, Twitter, LinkedIn, Foursquare, or popular blogging platforms like Wordpress or Blogspot.



Social Media in Daily Life

Nowadays, social media is a part and parcel of everybody's life. Easy availability of internet access and emergence of mobile internet facility made it easier to access internet on mobiles and handheld devices. People do not forget to check their Facebook and Twitter updates, as if they never miss their emails. Social media madness has made people aware of the changes happening around them.

Ever increasing number of users at Facebook, Twitter, YouTube, and LinkedIn clearly indicates the universal impact of social media. Not only people, but many organizations also have emphatic presence on online social media platforms. It gives them a chance to mingle with large pool of potential customers. A majority of people prefer to have a look at social media profiles of the organization, before buying products or subscribing for their services. It gives them a chance to know the real feedback of other customers about the organization, its products, and services.

Social Media for Business

Nowadays, it is mandatory for all kinds of businesses to have their presence on Facebook, Twitter, and all other social media tools. Lets discuss why this change?

Instant popularity of facebook among people from all over the world, encouraged Facebook founders to use their idea of offering business pages and facebook ads as an online marketing option. Twitter also introduced custom micro blogging facility for businesses. The success stories of initial business users of social media encouraged others to join them and reap the immense business potential offered by social media tools.

Utilizing Social Media as Business Messenger

Social media can act as the best messenger for modern businesses. Strategic use of social media tools for reputation management and brand building can create positive buzz in the market. No matter what kind of products or services a business is offering, they can utilize benefits of social business networking. Today, large companies like Wall mart, McDonalds, Starbucks, and Amazon are using social media. Even, small business owners and e-commerce service providers are using it for their benefits.

All social media tools provide equal facility of business promotion free of cost to small, medium, or large businesses without discriminating them upon their size and type of business. It can be used to make people aware of the new products and services, to motivate them to purchase, and to take their feedback afterwards. Emphatic profiles on Facebook, Foursquare, YouTube, etc. together with your activeness, and your prompt responses to user's comments or queries can result in immense business benefits. No matter you are always online or not, your social media profiles will keep promoting you and your business round the clock.

Author's Bio:

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August 26, 2016


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Berita Hari Ini

The Latest on AXS

August 25, 2016


By clicking Next, you agree to the AXS.com Terms and Conditions.



By creating an account, you consent to receive personalised marketing communications from AXS and the Ticket Supplier for the event, in accordance with our Privacy Policy and Terms of Use. You may opt out of these communications at any time via your online account or via the 'unsubscribe' instructions in any communications you receive.

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HubPages

August 24, 2016


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August 24, 2016


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The web server reported a bad gateway error.

What can I do?

Please try again in a few minutes.

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The Difference Between Traditional and Social Media Marketing

August 23, 2016


I sat on the sofa this morning during Saturday morning cartoons trying to explain Twitter to my 8-year-old son when he asked a good question. "Daddy," he asked, "Isn't Twitter a lot like broadcast but only on the Internet?" (Did I mention the kid is brilliant, loves all things related to computers and electronics and has to endure a marketing guy as a father?)

That's when it hit me.

The old days of traditional media saw marketers sending marketing messages out to a great many people in the hopes that the messages would resonate with the right group and cause them to take action of some sort. Sure there was targeting and market segmentation as much as could be achieved with the available media, but sending a broadcast message out was the way to reach your target audience. Kind of like carpet bombing in the right general area.

Unfortunately, in the process a lot of uninterested people also heard those messages and that is what gave marketing and advertising bad reputations.

The difference between traditional marketing and social media marketing (SMM) is this: Traditional marketing sent messages to an audience that contained people who just did not care about what was being offered.



Social media marketing, on the other hand, attempts to attract an interested audience through dialog and engagement first and then targets them with relevant marketing messages of interest to them.

Think of SMM like permission-based marketing except instead of people opting-in to your mailing list they actively follow what you have to say through networking sites like Twitter, Facebook, MySpace, blogs, YouTube and other sites that allow social interaction. Instead of uninterested parties opting-out of your mailing list they simply stop listening to you or stop following what you say.

It isn't rocket science but what remains is the same challenge for marketers: Find the right people who want to hear what you have to say and engage them in a conversation. The Internet just makes it a lot easier than it used to be.

For those marketers currently trying to attract as many Twitter followers as possible or as many social networking fans as possible please keep history in mind. When you try to build quantity instead of quality you are repeating the mistakes of marketing history and trying to turn a one-to-one medium into a broadcast medium that puts your message in front of many of the wrong people.

Provide value and give some of it away first and the right people will find you, follow you and be receptive to parting with their dollars to receive more of what you have to offer.

It really is just that simple.

Berita Hari Ini

HubPages

August 23, 2016


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Berita Hari Ini

Television / Movies :: Watch Online TV Station- How to watch free Online TV Channel

August 22, 2016


Free Online TV Station on pc

There are many PC softwares online you can download but the trick is not all of them work or are legitimate. You will need to find out how to get the most downloaded and wanted satellite TV Software before you buy a dud. The software market is full of counterfeits and fake PC softwares.



1. Cheapest TV on PC Software-How to order a real Computer Television Software that works

Many folks are now looking to find the most wanted satellite TV software for computers at home or at the office. Some people even fancy the idea of downloading the TV softwares into their laptops so that they can watch TV while on travel. The reasons one would want to download a satellite computer television software are very varied but one thing that is common is that TV just got mobile.

2. Secure ordering system of PC software for satellite online TV

Ordering the most reliable online TV software for your computer is the easiest thing you can ever buy online. Once you have identified which software attracts you most, the rest is easy and one just has to fill in a check out form. Here you will give details of your credit card through one of the most secure online payment processing companies known as Click Bank.

3. Quick and fast computer software download for free online TV

Once you have submitted your payment details, you will be directed to the website where you will receive your automatic download of the computer TV software. The download itself takes less than 2 minutes. Once the download is complete you can save it on your desktop computer, laptop, or notebook.

Install the software so as to have it in your computer system just like you install any other downloaded software from the internet or from a CD drive. Once you are through with this easy step by step PCTV software download, you can now start browsing any of the more than 3000 TV channels available from the software.

4. Download a free windows media player or real player if you don't have one

You will need to have a good media player installed on your computer like the free to download Windows media player or real player. Both of these two media players are available online for free. They both offer excellent online TV free view and have good picture and sound controls with the added on frills.

5. Download of the PC 2007 Elite Edition

One of the very cheap and high quality online TV software for PC I have experienced is the PC 2007 Elite Edition which comes with over 3000 TV channels. The free online TV software is retailed at a onetime set up fee of $50 for the download. They do not charge you anything else ever ad you will be able to watch all the free world satellite TV and tuner internet services.

To read more review on the satellite TV software and watch a demo trial version, follow the links included below.

Nice Viewing on the Cheapest TV on PC Software



Suara.com

The Difference Between Traditional and Social Media Marketing

August 22, 2016


I sat on the sofa this morning during Saturday morning cartoons trying to explain Twitter to my 8-year-old son when he asked a good question. "Daddy," he asked, "Isn't Twitter a lot like broadcast but only on the Internet?" (Did I mention the kid is brilliant, loves all things related to computers and electronics and has to endure a marketing guy as a father?)

That's when it hit me.

The old days of traditional media saw marketers sending marketing messages out to a great many people in the hopes that the messages would resonate with the right group and cause them to take action of some sort. Sure there was targeting and market segmentation as much as could be achieved with the available media, but sending a broadcast message out was the way to reach your target audience. Kind of like carpet bombing in the right general area.

Unfortunately, in the process a lot of uninterested people also heard those messages and that is what gave marketing and advertising bad reputations.

The difference between traditional marketing and social media marketing (SMM) is this: Traditional marketing sent messages to an audience that contained people who just did not care about what was being offered.

Social media marketing, on the other hand, attempts to attract an interested audience through dialog and engagement first and then targets them with relevant marketing messages of interest to them.

Think of SMM like permission-based marketing except instead of people opting-in to your mailing list they actively follow what you have to say through networking sites like Twitter, Facebook, MySpace, blogs, YouTube and other sites that allow social interaction. Instead of uninterested parties opting-out of your mailing list they simply stop listening to you or stop following what you say.

It isn't rocket science but what remains is the same challenge for marketers: Find the right people who want to hear what you have to say and engage them in a conversation. The Internet just makes it a lot easier than it used to be.

For those marketers currently trying to attract as many Twitter followers as possible or as many social networking fans as possible please keep history in mind. When you try to build quantity instead of quality you are repeating the mistakes of marketing history and trying to turn a one-to-one medium into a broadcast medium that puts your message in front of many of the wrong people.



Provide value and give some of it away first and the right people will find you, follow you and be receptive to parting with their dollars to receive more of what you have to offer.

It really is just that simple.

Berita Hari Ini

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